Gill-Simmen, Lucy. () Using grounded theory to explore employees' brand-oriented behaviors /MLA Citation
Gill-Simmen, Lucy. Using Grounded Theory To Explore Employees' Brand-oriented Behaviors. : . Print.
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Using grounded theory to explore employees' brand-oriented behaviors /
|Published:||London : SAGE Publications Ltd, 2019.|
SAGE research methods. Cases.
|Topics:||Brand choice - Research - Case studies. | Organizational behavior - Research - Case studies. | Corporate culture - Research - Case studies. | Product management - Research - Case studies. | Grounded theory.|
SAGE Research Methods - Full text online (Opens in a new window)