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Using grounded theory to explore employees' brand-oriented behaviors /

Lucy Gill-Simmen.

Book Cover
Author: Gill-Simmen, Lucy
Published: London : SAGE Publications Ltd, 2019.
Series: SAGE research methods. Cases.
Topics: Brand choice - Research - Case studies. | Organizational behavior - Research - Case studies. | Corporate culture - Research - Case studies. | Product management - Research - Case studies. | Grounded theory.
Genres: Case studies.
Online Access: SAGE Research Methods - Full text online
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University of Illinois at Urbana-Champaign

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Location & Availability for: Using grounded theory to explore employe