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Rethinking innovation and design for emerging markets : inside the Renault Kwid project /

Cristophe Midler, Bernard Jullien, Yannick Lung ; preface by Carlos Ghosn.

Book Cover
Author: Midler, Cristophe
Other Names: Jullien, Bernard, | Lung, Yannick, | Ghosn, Carlos,
Published: Boca Raton, FL : CRC Press, Taylor & Francis Group, [2017]
Topics: Technological innovations - Management. | Automobiles - Developing countries - Design and construction. | Strategic planning - Developing countries. | BUSINESS & ECONOMICS / Industrial Management. | BUSINESS & ECONOMICS / Management. | BUSINESS & ECONOMICS / Management Science. | BUSINESS & ECONOMICS / Organizational Behavior. | BUSINESS & ECONOMICS / Industries / General.
Regions: Developing countries.
Genres: Electronic books.
Online Access: Taylor & Francis - Full text online
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User Reviews for: Rethinking innovation and design for eme