Table of Contents for: Rethinking innovation and design for eme

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Rethinking innovation and design for emerging markets : inside the Renault Kwid project /

Cristophe Midler, Bernard Jullien, Yannick Lung ; preface by Carlos Ghosn.

Book Cover
Author: Midler, Cristophe
Other Names: Jullien, Bernard, | Lung, Yannick, | Ghosn, Carlos,
Published: Boca Raton, FL : CRC Press, Taylor & Francis Group, [2017]
Topics: Technological innovations - Management. | Automobiles - Developing countries - Design and construction. | Strategic planning - Developing countries. | BUSINESS & ECONOMICS / Industrial Management. | BUSINESS & ECONOMICS / Management. | BUSINESS & ECONOMICS / Management Science. | BUSINESS & ECONOMICS / Organizational Behavior. | BUSINESS & ECONOMICS / Industries / General.
Regions: Developing countries.
Genres: Electronic books.
Online Access: Taylor & Francis - Full text online
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Introduction -- Incredible Kwid -- Upstream exploration : April 2010-October 2011 -- From definition to confirmation : a unique and independent approach (October 2011-July 2012) -- Target-based cost control -- Supplying from India -- Investment decisions at industrial start-up and ramp-up : July 2013-June 2016 -- The commercial launch of Kkwid in India : March 2015-June 2016 -- Prospects for international deployment of a new lineage : 2016 and beyond -- Fractal innovation and creative product development -- The maturation of a "trickle-up" approach of the automobile at Renault -- The global innovation playing field -- Conclusion -- Bibliography -- Appendix: List of people interviewed -- Index.

Table of Contents for: Rethinking innovation and design for eme