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Brand revolution : rethinking brand identity /

by Marie-Claude Sicard.

Book Cover
Main Author: Sicard, Marie-Claude.
Published: Houndmills, Basingstoke ; Palgrave Macmillan, 2013.
Topics: Branding (Marketing) | Product management. | BUSINESS & ECONOMICS - Advertising & Promotion. | Sales & marketing. | Business strategy. | Business and Management.
Genres: Electronic books.
Online Access: ProQuest Ebook Central - Full text online
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User Reviews for: Brand revolution : rethinking brand iden