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Brand revolution : rethinking brand identity /

by Marie-Claude Sicard.

Book Cover
Main Author: Sicard, Marie-Claude.
Published: Houndmills, Basingstoke ; Palgrave Macmillan, 2013.
Topics: Branding (Marketing) | Product management. | BUSINESS & ECONOMICS - Advertising & Promotion. | Sales & marketing. | Business strategy. | Business and Management.
Genres: Electronic books.
Online Access: ProQuest Ebook Central - Full text online
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024 7 |a10.1057/9781137019493|2doi
035 |a(OCoLC)ocn819421418
037 |a582134|bPalgrave Macmillan|nhttp://www.palgraveconnect.com
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100 1 |aSicard, Marie-Claude.
245 10|aBrand revolution :|brethinking brand identity /|cby Marie-Claude Sicard.
260 |aHoundmills, Basingstoke ;|aNew York, NY :|bPalgrave Macmillan,|c2013.
300 |a1 online resource (ix, 162 pages) :|billustrations
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
347 |atext file|bPDF|2rda
504 |aIncludes bibliographical references and index.
505 0 |aPART I. Brand identity: short history -- PART II. An analytical method.
520 |a"THE BRAND REVOLUTION IS COMING! Marie-Claude Sicard's seminal guide to marketing breaks down the myths and assumptions surrounding brand management and provides a fascinating perspective from a leader in the field. Drawing on the expertise which has seen her rise to the top of international brand consultancy, Sicard takes us on a radical journey through the evolution of the 'marque' and the strategies adopted by industry giants, showing how creating the right identity changes everything. Brand Revolution is more than a deconstruction; it is the marketing philosophy of the future"--Provided by publisher.
588 0 |aPrint version record.
650 0|aBranding (Marketing)
650 0|aProduct management.
650 7|aBUSINESS & ECONOMICS|xAdvertising & Promotion.|2bisacsh
650 7|aSales & marketing.|2bicssc
650 7|aBusiness strategy.|2bicssc
650 7|aBusiness and Management.|2eflch
650 7|aBranding (Marketing)|2fast|0(OCoLC)fst01743755
650 7|aProduct management.|2fast|0(OCoLC)fst01078225
655 4|aElectronic books.
776 08|iPrint version:|aSicard, Marie-Claude.|tBrand revolution.|dHoundmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013|z9781137019486|w(DLC) 2012041131|w(OCoLC)794708867
852 8 |beresour-nc|hOnline Resource|t1|zAccessible anywhere on campus or with UIUC NetID
856 40|3ProQuest Ebook Central - Full text online|uhttp://www.library.illinois.edu/proxy/go.php?url=http://ebookcentral.proquest.com/lib/uiuc/detail.action?docID=1094964|xUIU
938 |aebrary|bEBRY|nebr10635957
938 |aEBSCOhost|bEBSC|n509842
938 |aProQuest MyiLibrary Digital eBook Collection|bIDEB|ncis24416299
938 |aYBP Library Services|bYANK|n9946400
994 |aC0|bUIU

Staff View for: Brand revolution : rethinking brand iden