Sicard, Marie-Claude. (2013) Brand revolution :rethinking brand identity Houndmills, Basingstoke ; Palgrave Macmillan,MLA Citation
Sicard, Marie-Claude. Brand Revolution: Rethinking Brand Identity. Houndmills, Basingstoke : Palgrave Macmillan, 2013. Print.
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Brand revolution : rethinking brand identity /
by Marie-Claude Sicard.
|Main Author:||Sicard, Marie-Claude.|
|Published:||Houndmills, Basingstoke ; Palgrave Macmillan, 2013.|
|Topics:||Branding (Marketing) | Product management. | BUSINESS & ECONOMICS - Advertising & Promotion. | Sales & marketing. | Business strategy. | Business and Management.|
ProQuest Ebook Central - Full text online (Opens in a new window)
|Physical Description:||1 online resource (ix, 162 pages) : illustrations
|Includes:||Includes bibliographical references and index.
|ISBN:||9781137019493 (electronic bk.)
1137019492 (electronic bk.)
|Summary:||"THE BRAND REVOLUTION IS COMING! Marie-Claude Sicard's seminal guide to marketing breaks down the myths and assumptions surrounding brand management and provides a fascinating perspective from a leader in the field. Drawing on the expertise which has seen her rise to the top of international brand consultancy, Sicard takes us on a radical journey through the evolution of the 'marque' and the strategies adopted by industry giants, showing how creating the right identity changes everything. Brand Revolution is more than a deconstruction; it is the marketing philosophy of the future"--Provided by publisher.