More Details for: Brand revolution : rethinking brand iden

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Brand revolution : rethinking brand identity /

by Marie-Claude Sicard.

Book Cover
Main Author: Sicard, Marie-Claude.
Published: Houndmills, Basingstoke ; Palgrave Macmillan, 2013.
Topics: Branding (Marketing) | Product management. | BUSINESS & ECONOMICS - Advertising & Promotion. | Sales & marketing. | Business strategy. | Business and Management.
Genres: Electronic books.
Online Access: ProQuest Ebook Central - Full text online
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Physical Description: 1 online resource (ix, 162 pages) : illustrations
Includes: Includes bibliographical references and index.
ISBN: 9781137019493 (electronic bk.)
1137019492 (electronic bk.)
(print)
(cloth)
(cloth)
134943731X
9781349437313
Summary: "THE BRAND REVOLUTION IS COMING! Marie-Claude Sicard's seminal guide to marketing breaks down the myths and assumptions surrounding brand management and provides a fascinating perspective from a leader in the field. Drawing on the expertise which has seen her rise to the top of international brand consultancy, Sicard takes us on a radical journey through the evolution of the 'marque' and the strategies adopted by industry giants, showing how creating the right identity changes everything. Brand Revolution is more than a deconstruction; it is the marketing philosophy of the future"--Provided by publisher.
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More Details for: Brand revolution : rethinking brand iden