More Details for: Implicit measures for social and persona

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Implicit measures for social and personality psychology /

Laurie A. Rudman.

Book Cover
Main Author: Rudman, Laurie A.
Vernacular: SW -- 1 เล่ม
Published: Los Angeles, Calif. ; SAGE, 2011.
Series: SAGE library of methods in social and personality psychology.
Topics: Social psychology - Research - Methodology. | Personality - Research - Methodology. | Sozialpsychologie. | Datenanalyse. | Psychologie. | Persönlichkeit. | Persönlichkeitspsychologie. | Methodologie. | Sozialpsychologie. | Soziologie. | Theorie. | Persönlichkeit. | Forschung. | Methodologie. | Psychologie 0(DE-603)085132985 0(DE-588c)4047704-6. | Persönlichkeit 0(DE-603)085126934 0(DE-588c)4045242-6. | Soziologische Theorie 0(DE-603)085220035 0(DE-588c)4077628-1. | Methodologie 0(DE-603)085533017 0(DE-588c)4139716-2.
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Physical Description: 89 pages : illustrations ; 24 cm.
Includes: Includes bibliographical references (pages 77-89) and index.
ISBN: 9780857024022 (hbk.)
0857024027 (hbk.)
Summary: Increasingly used by behavioral and social scientists, implicit measures involve investigating core psychological constructs in ways that bypass people's willingness and ability to report their feelings and beliefs. Focused on two primary assessment tools, evaluative priming and the Implicit Association Test, this Implicit Measures volume is designed for serious practitioners and beginning researchers in social and personality psychology. The book provides an overview of each measure, describing its theoretical underpinnings and construct validity. Each chapter then lays out "best practices" for successfully designing each method and analyzing results, revealing how to avoid common pitfalls. This volume will enable students of implicit measures to decide when and how to use them in their own research, and educate consumers of research about the accomplishments and challenges of using these state-of-the art assessment techniques. This text will be perfect for all advanced students and researchers in social and personality psychology using implicit measures as part of their studies or research. --- Product Description.
"Increasingly used by behavioral and social scientists, implicit measures involve investigating core psychological constructs in ways that bypass people's willingness and ability to report their feelings and beliefs. Focused on two primary assessment tools, evaluative priming and the Implicit Association Test, this Implicit Measures volume is designed for serious practitioners and beginning researchers in social and personality psychology.
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More Details for: Implicit measures for social and persona