Location & Availability for: Systematic new product development

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Systematic new product development /

Gordon Douglas, Philip Kemp, and Jeremy Cook.

Book Cover
Main Author: Douglas, Gordon.
Other Names: Cook, Jeremy. | Kemp, Philip.
Published: New York : Wiley, 1978.
Topics: Marketing | Diversification in industry | New products
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University of Illinois at Urbana-Champaign

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Location & Availability for: Systematic new product development