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User generated branding [electronic resource] : integrating user generated content into brand management /

Ulrike Arnhold ; with a preface by Christoph Burmann.

Book Cover
Main Author: Arnhold, Ulrike.
Published: Wiesbaden : Gabler, 2010.
Topics: Branding (Marketing) | User-generated content.
Genres: Electronic books.
Online Access: SpringerLink Available to NLU students, faculty, and staff.
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Location & Availability for: User generated branding : integrating us