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User generated branding [electronic resource] : integrating user generated content into brand management /

Ulrike Arnhold ; with a preface by Christoph Burmann.

Book Cover
Main Author: Arnhold, Ulrike.
Published: Wiesbaden : Gabler, 2010.
Topics: Branding (Marketing) | User-generated content.
Genres: Electronic books.
Online Access: https://mulinutil1.millikin.edu:2443/login?url=http://dx.doi.org/10.1007/978-3-8349-8857-7 Available Online to Millikin Users: Click Here
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User Reviews for: User generated branding : integrating us