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User generated branding [electronic resource] : integrating user generated content into brand management /

Ulrike Arnhold ; with a preface by Christoph Burmann.

Book Cover
Main Author: Arnhold, Ulrike.
Published: Wiesbaden : Gabler, 2010.
Topics: Branding (Marketing) | User-generated content.
Genres: Electronic books.
Online Access: https://mulinutil1.millikin.edu:2443/login?url=http://dx.doi.org/10.1007/978-3-8349-8857-7 Available Online to Millikin Users: Click Here
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020 |a9783834988577 (electronic bk.)
020 |a383498857X (electronic bk.)
035 |a(OCoLC)ocn695397600
037 |a978-3-8349-2324-0|bSpringer|nhttp://www.springerlink.com
040 |aGW5XE|beng|cGW5XE
049 |aILLA
050 4|aHF5415.1255|b.U84 2010
082 04|a658.82702854678|222
100 1 |aArnhold, Ulrike.
245 10|aUser generated branding|h[electronic resource] :|bintegrating user generated content into brand management /|cUlrike Arnhold ; with a preface by Christoph Burmann.
260 |aWiesbaden :|bGabler,|c2010.
300 |axxviii, 290 p. :|bill.
490 0 |aGabler Research : Innovatives Markenmanagement
502 |aDiss.-- University of Bremen, 2010.
504 |aIncludes bibliographical references.
533 |aElectronic reproduction.|bNew York :|cSpringer,|d2010.|nMode of access: World Wide Web.|nSystem requirements: Web browser.|nTitle from title screen (viewed on Dec. 9, 2010).|nAccess may be restricted to users at subscribing institutions.
650 0|aBranding (Marketing)
650 0|aUser-generated content.
655 0|aElectronic books.
710 2 |aSpringerLink (Online service)
856 40|uhttps://mulinutil1.millikin.edu:2443/login?url=http://dx.doi.org/10.1007/978-3-8349-8857-7|zAvailable Online to Millikin Users: Click Here
994 |a92|bILL

Staff View for: User generated branding : integrating us