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Scaled for success : the internationalisation of the mermaid /

principally authored and edited by Philip Hayward with Persephone Braham [and 6 others].

Book Cover
Author, Editor: Hayward, Philip
Published: East Barnet, Herts, United Kingdom : John Libbey Publishing Ltd, [2018]
Topics: Mermaids. | SOCIAL SCIENCE / Folklore & Mythology
Genres: Electronic books.
Online Access: JSTOR Books Click here for E-Book. Restricted to IWU Community.
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035 |a(OCoLC)on1043189680
035 |a(OCoLC)1043189680|z(OCoLC)1043791012|z(OCoLC)1044235313
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100 1 |aHayward, Philip,|eauthor,|eeditor.
245 10|aScaled for success :|bthe internationalisation of the mermaid /|cprincipally authored and edited by Philip Hayward with Persephone Braham [and 6 others].
264 1|aEast Barnet, Herts, United Kingdom :|bJohn Libbey Publishing Ltd,|c[2018]
300 |a1 online resource
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
504 |aIncludes bibliographical references (pages 227-240) and index.
505 0 |aIntroduction / philip hayward -- the middle eastern mermaid : between myth and religion / manal shalaby -- matsya fabulism : hindu mythologies, mermaids and syncretism in india and thailand / philip hayward -- japan : the mermaidisation of the ningyo / philip hayward -- legend of the blue sea : mermaids in south korean folklore and popular culture / sarah keith and sung-ae lee -- from dugongs to sinetrons : syncretic mermaids in indonesian culture / philip hayward -- changelings, conformity and difference : dysebel and the sirena in filipino popular culture / philip hayward -- millennial měirenyú : mermaids in 21st century chinese culture / philip hayward and pan wang -- song of the sirenas : mermaids in latin america and the caribbean / persephone braham -- swimming ashore : mermaids in australian public culture / philip hayward -- mama wata remixed : the mermaid in contemporary african-american culture / nettrice r. gaskins -- shoreline revels : perversity, polyvalence and exhibitionism at coney island's mermaid parade / philip hayward and lisa milner.
520 |aEmerging from the confluence of Greco-Roman mythology and regional folklore, the mermaid has been an enduring motif in Western culture since the medieval period. It has also been disseminated more widely, initially through Western trade and colonisation and, more recently, through the increasing globalisation of media products and outlets. Scaled for Success offers the first detailed overview of the mermaids dispersal outside Europe. Complementing previous studies of the interrelationship between the mermaid and Mami Wata spirit in West Africa, this volume addresses the mermaids presence in a range of Middle Eastern, Asian, Australian, Latin American and North American contexts. Individual chapters identify the manner in which the mermaid has been variously syncretised and/or resignified in contexts as diverse as Indian public statuary, Thai cinema and Coney Islands annual Mermaid Parade. Rather than lingering as a relic of a bygone age, the mermaid emerges as a versatile, dynamic and, above all, polyvalent figure. Her prominence exemplifies the manner in which contemporary media-lore has extended the currency of established folkloric figures in new and often surprising ways. Analysing aspects of religious symbolism, visual art, literature and contemporary popular culture, this copiously illustrated volume profiles an intriguing and highly diverse phenomenon.
588 |aDescription based on online resource; title from digital title page (viewed on July 26, 2018).
650 0|aMermaids.
650 7|aSOCIAL SCIENCE / Folklore & Mythology|2bisacsh
650 7|aMermaids.|2fast|0(OCoLC)fst01017218
655 4|aElectronic books.
776 08|iPrint version:|z9780861967322
856 40|3JSTOR Books|uhttps://login.proxy.iwu.edu/login?url=http://www.jstor.org/stable/10.2307/j.ctv2tw094|yClick here for E-Book.|zRestricted to IWU Community.
946 |aMaster record variable field(s) change: 505|bWorldCat Holdings
946 |aMaster record variable field(s) change: 505|bBooks at JSTOR Demand Driven Acquisitions
994 |a92|bICO

Staff View for: Scaled for success : the internationalis