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User generated branding : integrating user generated content into brand management /

Ulrike Arnhold ; with a preface by Christoph Burmann.

Book Cover
Main Author: Arnhold, Ulrike.
Published: Wiesbaden : Gabler, 2010.
Edition: 1st ed.
Series: Gabler research. Innovatives markenmanagement.
Topics: Branding (Marketing) | User-generated content. | Affaires. | Science économique. | Economie de l'entreprise.
Genres: Electronic books.
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