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User generated branding : integrating user generated content into brand management /

Ulrike Arnhold ; with a preface by Christoph Burmann.

Book Cover
Main Author: Arnhold, Ulrike.
Published: Wiesbaden : Gabler, 2010.
Edition: 1st ed.
Series: Gabler research. Innovatives markenmanagement.
Topics: Branding (Marketing) | User-generated content. | Affaires. | Science économique. | Economie de l'entreprise.
Genres: Electronic books.
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035 |a(OCoLC)ocn695397600
037 |a978-3-8349-2324-0|bSpringer|nhttp://www.springerlink.com
040 |aGW5XE|beng|epn|cGW5XE|dHNK|dOCLCQ|dEBLCP|dOCLCQ|dOCLCO|dOCLCQ|dOCLCF|dBEDGE|dOCLCQ|dCOO|dYDXCP|dOCLCQ|dEIUdb
049 |aIADA
050 4|aHF5415.1255|b.U84 2010
082 04|a658.82702854678|222
100 1 |aArnhold, Ulrike.
245 10|aUser generated branding :|bintegrating user generated content into brand management /|cUlrike Arnhold ; with a preface by Christoph Burmann.
250 |a1st ed.
260 |aWiesbaden :|bGabler,|c2010.
300 |a1 online resource (xxviii, 290 pages) :|billustrations.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
490 1 |aGabler research : Innovatives markenmanagement
502 |aDiss.-- University of Bremen, 2010.
504 |aIncludes bibliographical references.
588 0 |aPrint version record.
650 0|aBranding (Marketing)
650 0|aUser-generated content.
650 7|aAffaires.|2eclas
650 7|aScience économique.|2eclas
650 7|aEconomie de l'entreprise.|2eclas
650 7|aBranding (Marketing)|2fast|0(OCoLC)fst01743755
650 7|aUser-generated content.|2fast|0(OCoLC)fst01743487
655 4|aElectronic books.
830 0|aGabler research.|pInnovatives markenmanagement.
994 |a92|bIAD

Staff View for: User generated branding : integrating us