More Details for: User generated branding : integrating us

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User generated branding : integrating user generated content into brand management /

Ulrike Arnhold ; with a preface by Christoph Burmann.

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Main Author: Arnhold, Ulrike.
Published: Wiesbaden : Gabler, 2010.
Edition: 1st ed.
Series: Gabler research. Innovatives markenmanagement.
Topics: Branding (Marketing) | User-generated content. | Affaires. | Science économique. | Economie de l'entreprise.
Genres: Electronic books.
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Physical Description: 1 online resource (xxviii, 290 pages) : illustrations.
Includes: Includes bibliographical references.
ISBN: 9783834988577 (electronic bk.)
383498857X (electronic bk.)
9783834923240
3834923249
Thesis/Dissertation: Diss.-- University of Bremen, 2010.
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More Details for: User generated branding : integrating us