Arnhold, Ulrike. (2010) User generated brandingintegrating user generated content into brand management Wiesbaden : Gabler,MLA Citation
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User generated branding [electronic resource] : integrating user generated content into brand management /
Ulrike Arnhold ; with a preface by Christoph Burmann.
|Main Author:||Arnhold, Ulrike.|
|Published:||Wiesbaden : Gabler, 2010.|
|Topics:||Branding (Marketing) | User-generated content.|
SpringerLink (Opens in a new window) Link to User generated branding (access limited to Benedictine University patrons)