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Creating a brand identity : a guide for designers /

Catharine Slade-Brooking.

Book Cover
Author: Slade, Catharine
Published: London : Laurence King Publishing, 2016.
Topics: Brand name products. | Branding (Marketing) | Trademarks - Design. | Advertising - Brand name products. | Werbung | Marke | Markenimage | Werbegraphik
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Physical Description: 160 pages : illustrations (chiefly colour) ; 23 cm
Includes: Includes bibliographical references and index.
ISBN: 9781780675626 (paperback)
1780675623 (paperback)
Summary: Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.

More Details for: Creating a brand identity : a guide for