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Effective Health Risk Messages : a Step-by-step Guide.

Book Cover
Main Author: Witte, Dr. Kim.
Other Names: Meyer, Dr. Gary. | Martell, Dr. Dennis P.
Published: Thousand Oaks : SAGE Publications, 2001.
Topics: Health promotion. | Health risk assessment. | Health attitudes. | Attitude to Health.
Online Access: Connect to eBook (Available to people from CARLI member institutions.)
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008 120823s2001 xx ob 001 0 eng d
020 |a9781452264394
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020 |a9781452233239|q(ebook)
020 |a1452233233
035 |a(OCoLC)ocn809772554
040 |aMHW|beng|epn|cMHW|dOCLCQ|dEBLCP|dOCLCQ|dCAUOI|dOCLCO|dOCLCF|dAGLDB|dZ5A|dOCLCO|dOCLCQ|dUAB|dOCLCO|dSGPBL|dOCLCA|dOCLCQ|dU3W|dBRX|dLEAUB|dUPM|dAU@|dUKAHL|dOCLCQ|dRESdb
049 |aILLA
050 4|aRA427.W67
082 04|a613
100 1 |aWitte, Dr. Kim.
245 10|aEffective Health Risk Messages :|ba Step-by-step Guide.
260 |aThousand Oaks :|bSAGE Publications,|c2001.
300 |a1 online resource (225 pages)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
504 |aIncludes bibliographical references and index.
505 0 |aWhat are health risk messages? -- History of health risk messages : fear appeal theories from 1953 to 1991 -- Putting it all together : the extended parallel process model -- Useful concepts from other theories -- Starting out the right way : formative research -- The risk behavior diagnosis scale -- Out of the tower and into the field -- Data collection -- Data analysis -- Getting the message out.
520 |aWinner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for prac.
588 0 |aPrint version record.
650 0|aHealth promotion.
650 0|aHealth risk assessment.
650 0|aHealth attitudes.
650 2|aAttitude to Health.
650 7|aHealth attitudes.|2fast|0(OCoLC)fst00952808
650 7|aHealth promotion.|2fast|0(OCoLC)fst00953194
650 7|aHealth risk assessment.|2fast|0(OCoLC)fst00953250
700 1 |aMeyer, Dr. Gary.
700 1 |aMartell, Dr. Dennis P.
776 08|iPrint version:|z9780761915089
793 0 |aCARLI Ebook Central Perpetual Access
852 8 |bpda-eblown|xcarli-ebl-pilot
856 40|uhttp://ebookcentral.proquest.com/lib/carli/detail.action?docID=996754|yConnect to eBook|z(Available to people from CARLI member institutions.)
938 |aAskews and Holts Library Services|bASKH|nAH24991613
938 |aEBL - Ebook Library|bEBLB|nEBL996754
938 |aSage Publications|bSAGE|nEDZ0000063663
945 |aProQuest Ebook Central|bEbook Central Perpetual Titles - CARLI
994 |a92|bILL

Staff View for: Effective Health Risk Messages : a Step-