More Details for: Effective Health Risk Messages : a Step-

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Effective Health Risk Messages : a Step-by-step Guide.

Book Cover
Main Author: Witte, Dr. Kim.
Other Names: Meyer, Dr. Gary. | Martell, Dr. Dennis P.
Published: Thousand Oaks : SAGE Publications, 2001.
Topics: Health promotion. | Health risk assessment. | Health attitudes. | Attitude to Health.
Online Access: Connect to eBook (Available to people from CARLI member institutions.)
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Physical Description: 1 online resource (225 pages)
Includes: Includes bibliographical references and index.
ISBN: 9781452264394
9781452233239 (ebook)
Summary: Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for prac.

More Details for: Effective Health Risk Messages : a Step-