Witte, Dr. Kim., Meyer, Dr. Gary.Martell, Dr. Dennis P. (2001) Effective Health Risk Messages :a Step-by-step GuideThousand Oaks : SAGE Publications,MLA Citation
Witte, Dr. Kim., Meyer, Dr. Gary.Martell, Dr. Dennis P.Effective Health Risk Messages: A Step-by-step Guide. Thousand Oaks : SAGE Publications, 2001. Print.
Effective Health Risk Messages : a Step-by-step Guide.
|Main Author:||Witte, Dr. Kim.|
|Other Names:||Meyer, Dr. Gary. | Martell, Dr. Dennis P.|
|Published:||Thousand Oaks : SAGE Publications, 2001.|
|Topics:||Health promotion. | Health risk assessment. | Health attitudes. | Attitude to Health.|
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|Physical Description:||1 online resource (225 pages)
|Includes:||Includes bibliographical references and index.
|Summary:||Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for prac.