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Focus group kit. 6, Analyzing & reporting focus group results /

Richard A. Krueger.

Book Cover
Main Author: Krueger, Richard A.
Published: Thousand Oaks, California : SAGE Publications, [1998]
Series: Focus Group Kit.
Topics: Focus groups. | REFERENCE - Questions & Answers.
Online Access: Connect to eBook (Available to people from CARLI member institutions.)
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020 |a1452250014|q(electronic bk.)
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035 |a(OCoLC)ocn872669483
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100 1 |aKrueger, Richard A.
245 10|aFocus group kit.|n6,|pAnalyzing & reporting focus group results /|cRichard A. Krueger.
264 1|aThousand Oaks, California :|bSAGE Publications,|c[1998]
264 4|c©1998
300 |a1 online resource (161 pages) :|billustrations
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
490 1 |aFocus Group Kit
504 |aIncludes bibliographical references and indexes.
505 0 |aPart I. The foundation -- part II. Doing analysis -- part III. Sharing results.
520 |aRichard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, foc.
588 0 |aPrint version record.
650 0|aFocus groups.
650 7|aREFERENCE|xQuestions & Answers.|2bisacsh
650 7|aFocus groups.|2fast|0(OCoLC)fst01715732
776 08|iPrint version:|aKrueger, Richard A.|tFocus group kit. 6, Analyzing & reporting focus group results.|dThousand Oaks, California : SAGE Publications, [1998]|z9780761908166|w(DLC) 11080735
793 0 |aCARLI Ebook Central Perpetual Access
830 0|aFocus Group Kit.
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Staff View for: Focus group kit