Table of Contents for: Evangelicals incorporated : books and th

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Evangelicals incorporated : books and the business of religion in America /

Daniel Vaca.

Book Cover
Author: Vaca, Daniel
Published: Cambridge, Massachusetts : Harvard University Press, 2019.
Topics: Christian-owned business enterprises - United States. | Evangelicalism - Economic aspects - United States. | Christianity - Economic aspects - United States. | Christian literature - Publishing - United States. | Church and mass media - United States.
Regions: United States.
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Finding profit : the ascendance of commercialism -- Brands of distinction: fundamentalist networks and the value of ecumenism -- Trade associating: evangelical allegiance in the mass market -- Righteous retail : women, family, and the social power of selling -- Financial faith: corporate finance and traditions of free enterprise -- The spirit of segmentation: niche markets and the pursuit of diversity.

Table of Contents for: Evangelicals incorporated : books and th