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Taking aim at attack advertising : understanding the impact of negative campaigning in U.S. Senate races /

Kim L. Fridkin, Patrick J. Kenney.

Book Cover
Author: Fridkin, Kim L.
Other Names: Kenney, Patrick J.,
Published: New York, NY, United States of America : Oxford University Press, [2019]
Topics: Political campaigns - United States. | Advertising, Political - United States. | Voting research - United States. | United States. Congress. Senate - Elections.
Regions: United States.
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003 ROUdb
005 20190617200948.0
008 181204s2019 nyu b 001 0 eng
010 |a 2018046853
020 |a9780190947569
020 |a9780190947576|qpaperback|qalkaline paper
020 |a0190947578|qpaperback|qalkaline paper
020 |a019094756X|qhardcover|qalkaline paper
035 |a(OCoLC)on1079409729
035 |a(OCoLC)1079409729
040 |aDLC|beng|erda|cDLC|dBDX|dYDX|dOCLCF|dYDX|dROUdb
042 |apcc
043 |an-us---
049 |lpDDA|unouc
050 00|aJK2281|b.F74 2019
082 00|a324.70973|223
100 1 |aFridkin, Kim L.,|eauthor.
245 10|aTaking aim at attack advertising :|bunderstanding the impact of negative campaigning in U.S. Senate races /|cKim L. Fridkin, Patrick J. Kenney.
264 1|aNew York, NY, United States of America :|bOxford University Press,|c[2019]
300 |aviii, 256 pages ;|c24 cm
336 |atext|btxt|2rdacontent
337 |aunmediated|bn|2rdamedia
338 |avolume|bnc|2rdacarrier
504 |aIncludes bibliographical references and index.
505 0 |aUntangling the impact of negative campaigning on citizens -- Data measurements and methodology -- Citizens tolerance of negative campaign messages -- An examination of the amount, substance, and tone of negative commercials in Senate elections -- Reactions to the civility and relevance of negative advertisements -- Examining citizens impressions of negativity during U.S. Senate campaigns -- How negative campaigning influences citizens evaluations of candidates and likelihood of voting -- The consequences of negative campaigning.
610 10|aUnited States.|bCongress.|bSenate|xElections.
610 17|aUnited States.|bCongress.|bSenate.|2fast|0(OCoLC)fst00530422
650 0|aPolitical campaigns|zUnited States.
650 0|aAdvertising, Political|zUnited States.
650 0|aVoting research|zUnited States.
650 7|aAdvertising, Political.|2fast|0(OCoLC)fst00797961
650 7|aElections.|2fast|0(OCoLC)fst00904324
650 7|aPolitical campaigns.|2fast|0(OCoLC)fst01069212
650 7|aVoting research.|2fast|0(OCoLC)fst01169267
651 7|aUnited States.|2fast|0(OCoLC)fst01204155
700 1 |aKenney, Patrick J.,|eauthor.
776 08|iOnline version:|aFridkin, Kim L., author.|tTaking aim at attack advertising|dNew York, NY, United States of America : Oxford University Press, [2019]|z9780190947583|w(DLC) 2018059876
852 |bpDDA|zNot currently available. Request item to initiate purchase.
910 |a99.00

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