Table of Contents for: Political marketing in the 2016 U.S. pre

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Political marketing in the 2016 U.S. presidential election /

Jamie Gillies, editor.

Book Cover
Names: Gillies, Jamie,
Published: Cham, Switzerland : Palgrave Macmillan, [2018]
Series: Palgrave studies in political marketing and management.
Palgrave pivot.
Topics: Campaign management - United States. | Political campaigns - United States. | Marketing - Political aspects - United States. | Presidents - United States - Election.
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Introduction : the 2016 US Presidential Election / Jamie Gillies -- "Different strokes for different folks" : implications of voter micro-targeting and appeal in the age of Donald Trump / Vincent Raynauld and André Turcotte -- Thinking what he says : market research and the making of Donald Trump's 2016 presidential campaign / Brian Conley -- Trump and the republican brand refresh / Ken Cosgrove -- The 2016 US primaries : parties and candidates in a world of big data / Neil Bendle, Joseph Ryoo and Alina Nastasoiu -- The Clinton campaign : appeals to moderate swing voters through anti-Trump targeted communication / Edward Elder -- "Feel the Bern" : marketing Bernie Sanders and democratic socialism to primary voters / Jamie Gillies -- The US presidential race : advances and insights for political marketing practice / Jamie Gillies.

Table of Contents for: Political marketing in the 2016 U.S. pre