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Political marketing in the 2016 U.S. presidential election /

Jamie Gillies, editor.

Book Cover
Names: Gillies, Jamie,
Published: Cham, Switzerland : Palgrave Macmillan, [2018]
Series: Palgrave studies in political marketing and management.
Palgrave pivot.
Topics: Campaign management - United States. | Political campaigns - United States. | Marketing - Political aspects - United States. | Presidents - United States - Election.
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020 |a3319593447|q(hardcover ;|qacid-free paper)
020 |z9783319593456|q(ebook)
020 |z3319593455|q(ebook)
035 |a(OCoLC)ocn985081735
035 |a(OCoLC)985081735|z(OCoLC)1004549155
040 |aBTCTA|beng|erda|cBTCTA|dYDX|dBDX|dLTSCA|dINU|dOKU|dIAI|dROUdb
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043 |an-us---
049 |lpDDA|unouc
050 4|aJK2281|b.P66 2018
245 00|aPolitical marketing in the 2016 U.S. presidential election /|cJamie Gillies, editor.
264 1|aCham, Switzerland :|bPalgrave Macmillan,|c[2018]
264 4|c©2018
300 |axi, 122 pages :|billustrations ;|c22 cm.
336 |atext|btxt|2rdacontent
337 |aunmediated|bn|2rdamedia
338 |avolume|bnc|2rdacarrier
490 1 |aPalgrave studies in political marketing and management
490 1 |aPalgrave pivot
504 |aIncludes bibliographical references and index.
505 0 |aIntroduction : the 2016 US Presidential Election / Jamie Gillies -- "Different strokes for different folks" : implications of voter micro-targeting and appeal in the age of Donald Trump / Vincent Raynauld and André Turcotte -- Thinking what he says : market research and the making of Donald Trump's 2016 presidential campaign / Brian Conley -- Trump and the republican brand refresh / Ken Cosgrove -- The 2016 US primaries : parties and candidates in a world of big data / Neil Bendle, Joseph Ryoo and Alina Nastasoiu -- The Clinton campaign : appeals to moderate swing voters through anti-Trump targeted communication / Edward Elder -- "Feel the Bern" : marketing Bernie Sanders and democratic socialism to primary voters / Jamie Gillies -- The US presidential race : advances and insights for political marketing practice / Jamie Gillies.
650 0|aCampaign management|zUnited States.
650 0|aPolitical campaigns|zUnited States.
650 0|aMarketing|xPolitical aspects|zUnited States.
650 0|aPresidents|zUnited States|xElection.
700 1 |aGillies, Jamie,|eeditor.
830 0|aPalgrave studies in political marketing and management.
830 0|aPalgrave pivot.
852 |bpDDA|zNot currently available. Request item to initiate purchase.
910 |a54.99

Staff View for: Political marketing in the 2016 U.S. pre