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Loyalty 3.0 : how to revolutionize customer and employee engagement with big data and gamification /

by Rajat Paharia.

Book Cover
Main Author: Paharia, Rajat.
Published: New York : McGraw-Hill, [2013]
Topics: Brand loyalty. | Customer relations. | Marketing - Management. | Corporate culture. | Organizational behavior.
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Location & Availability for: Loyalty 3.0 : how to revolutionize custo