Table of Contents for: Marketing for entrepreneurs : concepts a

 Staff view

You must be logged in to Tag Records

Marketing for entrepreneurs : concepts and applications for new ventures /

Frederick G. Crane, Northeastern University.

Book Cover
Main Author: Crane, Frederick G.
Published: Thousand Oaks [California] : SAGE Publications, 2013.
Edition: Second edition.
Topics: Marketing - Management. | Small business marketing.
Tags: Add


Spaces will separate tags.
Use quotes for multi-word tags.


Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.

Table of Contents for: Marketing for entrepreneurs : concepts a