Location & Availability for: Handbook of brand relationships

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Handbook of brand relationships /

Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors.

Book Cover
Names: MacInnis, Deborah J. | Park, C. Whan. | Priester, Joseph R.,
Published: Armonk, N.Y. : M.E. Sharpe, c2009.
Topics: Relationship marketing. | Brand choice. | Branding (Marketing) | Customer relations.
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Roosevelt University

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Location & Availability for: Handbook of brand relationships