MacInnis, Deborah J., Park, C. Whan.Priester, Joseph R.. (Eds.) (2009) Handbook of brand relationships /Armonk, N.Y. : M.E. Sharpe,MLA Citation
MacInnis, Deborah J., Park, C. Whan.Priester, Joseph R.,eds. Handbook Of Brand Relationships. Armonk, N.Y. : M.E. Sharpe, 2009. Print.
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Handbook of brand relationships /
Deborah J. MacInnis, C. Whan Park, Joseph R. Priester, editors.
|Names:||MacInnis, Deborah J. | Park, C. Whan. | Priester, Joseph R.,|
|Published:||Armonk, N.Y. : M.E. Sharpe, c2009.|
|Topics:||Relationship marketing. | Brand choice. | Branding (Marketing) | Customer relations.|