Location & Availability for: Culture and positioning as determinants

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Culture and positioning as determinants of strategy : personality and the business organization /

Tony Ellson.

Book Cover
Main Author: Ellson, Tony
Published: Houndmills, Basingstoke, Hampshire ; Palgrave Macmillan, 2004.
Topics: Marketing - Management. | Corporate culture. | Communication in marketing. | Customer relations. | Target marketing. | Market segmentation.
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Roosevelt University

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Location & Availability for: Culture and positioning as determinants