Ellson, Tony. (2004) Culture and positioning as determinants of strategy :personality and the business organization Houndmills, Basingstoke, Hampshire ; Palgrave Macmillan,MLA Citation
Ellson, Tony. Culture And Positioning As Determinants Of Strategy: Personality And The Business Organization. Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2004. Print.
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Culture and positioning as determinants of strategy : personality and the business organization /
|Main Author:||Ellson, Tony|
|Published:||Houndmills, Basingstoke, Hampshire ; Palgrave Macmillan, 2004.|
|Topics:||Marketing - Management. | Corporate culture. | Communication in marketing. | Customer relations. | Target marketing. | Market segmentation.|
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