Location & Availability for: Mass affluence : seven new rules of mark

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Mass affluence : seven new rules of marketing to today's consumer /

Paul Nunes, Brian Johnson.

Book Cover
Main Author: Nunes, Paul
Other Names: Johnson, Brian,
Published: Boston, Mass. : Harvard Business School Press, c2004.
Topics: Marketing - United States. | Affluent consumers - United States. | Consumers - United States. | Consumer behavior - United States. | Product management - United States. | Consumer satisfaction - United States.
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Location & Availability for: Mass affluence : seven new rules of mark