Table of Contents for: The global market : developing a strateg

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The global market : developing a strategy to manage across borders /

John Quelch, Rohit Deshpande, editors.

Book Cover
Names: Quelch, John A. | Deshpande, Rohit.
Published: San Francisco : Jossey-Bass, c2004.
Edition: 1st ed.
Series: The Jossey-Bass business & management series
Topics: Export marketing - Management. | International business enterprises - Marketing. | Globalization.
Related Information: Publisher description
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Table of Contents for: The global market : developing a strateg