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Convergence culture : where old and new media collide /

Henry Jenkins.

Book Cover
Main Author: Jenkins, Henry
Published: New York : New York University Press, ©2006.
Topics: Mass media and culture - United States. | Popular culture - United States. | Mass media and culture - United States. | Popular culture - United States. | Médias et culture - États-Unis. | Culture populaire - États-Unis. | Massamedia. | Internet. | Populaire cultuur. | Sozialer Wandel. | Massenkultur. | Neue Medien. | Kulturwandel. | Massenmedien. | Medienkonsum. | Medienkonzern. | Neue Medien. | Pop-Kultur. | Massmedia - Förenta staterna. | Masskommunikation - Förenta staterna. | Populärkultur - Förenta staterna. | Massmedia. | Masskommunikation. | Medieteori. | Mass media and culture - United States. | Popular culture - United States.
Regions: United States. | USA. | USA.
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100 1 |aJenkins, Henry,|d1958-
245 10|aConvergence culture :|bwhere old and new media collide /|cHenry Jenkins.
260 |aNew York :|bNew York University Press,|c©2006.
300 |axi, 308 pages :|billustrations ;|c24 cm
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504 |aIncludes bibliographical references (pages 261-278) and index.
505 0 |aIntroduction: "Worship at the altar of convergence": a new paradigm for understanding media change -- Spoiling Survivor: the anatomy of a knowledge community -- Buying into American idol: how we are being sold on reality TV -- Searching for the origami unicorn: The matrix and transmedia storytelling -- Quentin Tarantino's Star wars?: grassroots creativity meets the media industry -- Why Heather can write: media literacy and the Harry Potter wars -- Photoshop for democracy: the new relationship between politics and popular culture -- Conclusion: Democratizing television?: the politics of participation.
520 |aMedia analyst Jenkins delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues that struggles over convergence will redefine the face of American popular culture: industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets; at the same time, consumers envision a liberated public sphere, free of network controls. Jenkins explains the cultural shift as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.--From publisher description.
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Staff View for: Convergence culture : where old and new