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The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses /

Eric Ries.

Book Cover
Main Author: Ries, Eric
Published: New York : Crown Business, ©2011.
Edition: 1st ed.
Topics: New business enterprises. | Consumers' preferences. | Organizational effectiveness.
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100 1 |aRies, Eric,|d1978-
245 14|aThe lean startup :|bhow today's entrepreneurs use continuous innovation to create radically successful businesses /|cEric Ries.
246 30|aHow today's entrepreneurs use continuous innovation to create radically successful businesses
250 |a1st ed.
260 |aNew York :|bCrown Business,|c©2011.
300 |a320 pages :|billustrations ;|c22 cm
336 |atext|btxt|2rdacontent
337 |aunmediated|bn|2rdamedia
338 |avolume|bnc|2rdacarrier
504 |aIncludes bibliographical references and index.
505 0 |aStart -- Define -- Learn -- Experiment -- Leap -- Test -- Measure -- Pivot (or Persevere) -- Batch -- Grow -- Adapt -- Innovate -- Epilogue: Waste Not -- Join the movement
520 |a"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--|cProvided by publisher.
650 0|aNew business enterprises.
650 0|aConsumers' preferences.
650 0|aOrganizational effectiveness.

Staff View for: The lean startup : how today's entrepren