Table of Contents for: Graphic design : a new history

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Graphic design : a new history /

Stephen J. Eskilson.

Book Cover
Main Author: Eskilson, Stephen
Published: New Haven, Conn. : Yale University Press, c2012.
Edition: 2nd ed.
Topics: Graphic arts - History. | Commercial art - History.
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The origins of type and typography -- From Gutenberg to Bodoni -- 1. The nineteenth century: an expanding field. The Industrial Revolution and the rise of urban mass culture : New technologies ; Photography: European newspapers and the law ; New design theories ; The popular book and print ; Mass-marker advertising: the broadsheet and the poster ; Nineteenth-century type ; Typesetting and competition ; Advertising agencies ; William Morris -- The Arts and Crafts movement : William Morris's Kelmscott Press -- The advent of graphic design -- 2. Art Nouveau: a new style for a new culture. French Art Nouveau : Jules Chéret ; Leonetto Cappiello: Japanese prints ; Alphonse Mucha ; Sensuality and symbolism: Absinthe, the Green Fairy -- Théophile Steinlen ; Henri de Toulouse-Lautrec -- The United States : Harper's and Japanese prints ; The portrayal of young women ; Will H. Bradley -- England : English Art Nouveau ; Arthur Liberty and Liberty's ; Aubrey Beardsley ; The Beggarstaff Brothers -- Art Nouveau in Scotland, Austria, and Germany -- Glasgow, The Four : The Glasgow School of Art, Celtic revival: Celtic manuscripts and The Four ; Charles Rennie Mackintosh -- Vienna Secession : Gustav Klimt ; The Secession Building -- Ver Sacrum -- Wiener Werkstätte : Werkstätte style ; Austrian Expressionism: Oskar Kokoschka, Egon Schiele -- Art Nouveau in Germany : Pan and Jugend magazines ; Blackletter ; Simplicissimus magazine ; Henry van de Velde ; Peter Behrens ; Behrens and AEG -- 3. Sachplakat, the First World War, and Dada. Sachplakat in Germany : Lucian Bernhard and the Priester breakthrough ; The Sachplakat phenomenon ; Ludwig Hohlwein ; Posters and typography -- The First World War : Wartime propaganda ; Emasculating messages ; Canadian war posters -- The United States : War posters and James Montgomery Flagg: Uncle Sam, an American icon ; Howard Chandler Christy -- France -- The central powers : Realism versus abstraction -- Dada : Tristan Tzara ; Dada in Paris ; Dada in Berlin ; Kurt Schwitters and Merz --
4. Modern art, modern graphic design. Montparnasse -- Cubism : Guillaume Apollinaire's Calligrammes ; Robert and Sonia Terk Delaunay -- The London underground : Frank Pick ; Edward McKnight Kauffer ; Signage and visual identity -- Futurism : "Words in freedom" ; Lacerba ; Vorticism: Book design in Britain -- Purism : The machine aesthetic ; The new spirit -- Art Deco in France and Britain : Poster art: Cassandre and Carlu: Art Deco in Asia ; The Normandie ; Art Deco type design ; Bookbinding -- Art Deco and colonialism : The 1931 International Colonial Exposition -- 5. Revolutions in design. De Stijl : Seeking universal harmony ; typography and journal design ; De Stijl redesigned ; De Stijl architecture ; De Stijl poster design ; De Stijl and Dada -- Revolution in Russia -- The Russian Revolution and the Bolshevik poster : Alexander Apsit, Boris Zvorykin, Dmitri Moor: Lubki and religious icons -- Russian Suprematism and Constructivism : Kasimir Malevich, Vladimir Tatlin ; A new utopia ; Constructivism and Alexander Rodchenko ; Alexander Rodchenko, Vladimir Mayakovsky ; Photomontage and film ; Filmic vision ; Gustav Klutsis ; Constructivists under Stalin ; Film posters: the Stenbergs ; El Lissitsky ; El Lissitsky in Germany -- 6. The Bauhaus and the new typography. Dada and Russian Constructivism -- German Expressionism : Expressionist film ; Metropolis -- The Arbeitstrat für Kunst -- Weimar Bauhaus : Expressionism at the Bauhaus ; Constructivism and the Bauhaus ; László Moholy-Nagy: Women at the Bauhaus ; The 1923 Exhibition ; Political problems -- Dessau Bauhaus : New buildings ; Herbert Bayer ; Typophoto ; Depoliticization at the Bauhaus ; Type at the Bauhaus ; Paul Renner and Futura -- The new typography : Die neue Typographie ; Ring Neue Werbegestalter --
7. American modern and the Second World War. The American magazine : Fortune ; Mehemed Agha and Vanity Fair: Condé Nast, Vogue, and fashion photography ; Cipe Pineles ; Alexey Brodovich ; PM Magazine -- Government patrons : The Great Depression ; FAP posters ; Lester Beall -- The Museum of Modern Art : The International Style ; The "Machine Art" exhibition ; The "Cubism and Abstract Art" exhibition ; The "Bauhaus 1919-1928" exhibition -- Pulp magazines ; Germany in the 1930s : The Nazis and the mass media ; "Degenerate art" ; Typography under the Nazis ; John Heartfield's photomontages -- The Second World War : Germany ; Britain ; Russia ; The United States ; Norman Rockwell -- 8. The triumph of the International Style. Swiss style : Jan Tschichold ; The predominance of Akzidenz Grotesk ; New typefaces ; The Swiss style in Zurich ; Neue grafik ; Design in Basel ; The spread of the Swiss style ; The International Style and corporate identity at Ulm -- The Netherlands -- England : Stanley Morison ; Jan Tschichold at Penguin ; Herbert Spencer ; Alan Fletcher -- American innovators : Alvin Lustig ; Saul Bass -- The International Style comes to America : Container Corporation of America ; Paul Rand: Bauhaus masters at American universities ; The breakthrough: Paul Rand and IBM ; Unimark International ; The golden age of logos -- The International Style in corporate architecture : The tilted "E" -- 9. Postmodernism, the return of Expression. Postmodernism -- Psychedelic and rock graphics : British psychedelics ; Magazine and album design -- Push Pin Studio -- Postmodern graphic design : Historical consciousness ; Détournement ; Postmodern typography ; Robert Venturi and Learning from Las Vegas ; Wolfgang Weingart ; Dan Friedman and April Greiman ; Early desktop publishing ; Cranbrook Academy of Arts: The postmodern book and Richard Eckersley ; The Netherlands and Britain ; Tibor Kalman -- Postmodern architecture -- Digital typography : Emigre Graphics ; Digital typefaces and Zuzana Licko -- Postmodernism of resistance -- Continuing conflict -- 10. Contemporary graphic design. Eclectic experiments : "Grunge" design ; Depoliticized design ; Celebrification ; Eclecticism, historicism, and appropriation ; Conceptual design ; MTV, coopting the counterculture ; Comics, manga, video games, and animé ; Graffiti and street art ; Illustration in a digital age -- The digital aesthetic : Resurgent idealism ; Wired magazine ; Techno type ; Web 1.0: beginnings ; Web 2.0: motion and interactivity: viral advertising ; Advertising transformed -- Motion graphics for film and television -- Contemporary typography : Digital crystal goblets ; Hoefler & Frere-Jones: Arial and comic sans ; Experimental type ; The end of type (?) ; The danger of the digital -- Global graphics? -- Design it yourself -- The "citizen designer": Sustainability ; Bruce Mau and massive change ; Jonathan Barnbrook.

Table of Contents for: Graphic design : a new history