Table of Contents for: Googled : the end of the world as we kno

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Googled : the end of the world as we know it /

Ken Auletta.

Book Cover
Main Author: Auletta, Ken.
Published: New York : Penguin Press, 2009.
Topics: Internet industry - United States. | Web search engines - United States - History. | Internet searching. | Google (Firm)
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Messing with the magic -- Starting in a garage -- Buzz but few dollars -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is "old" media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google?.
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Table of Contents for: Googled : the end of the world as we kno