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Googled : the end of the world as we know it /

Ken Auletta.

Book Cover
Main Author: Auletta, Ken.
Published: New York : Penguin Press, 2009.
Topics: Internet industry - United States. | Web search engines - United States - History. | Internet searching. | Google (Firm)
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001 1334953
003 ISUdb
005 20091216182238.0
008 091110s2009 nyu b 001 0 eng
010 |a 2009024770
020 |a9781594202353
020 |a1594202354
029 1 |aAU@|b000044877865
029 1 |aNZ1|b13108944
035 |a(OCoLC)ocn318411527
040 |aDLC|cDLC|dYDX|dVP@|dSGB|dIAI
043 |an-us---
049 |aIAIB|mno|rREP
050 00|aHD9696.8.U64|bG6623 2009
082 00|a338.7/6102504|222
100 1 |aAuletta, Ken.
245 10|aGoogled :|bthe end of the world as we know it /|cKen Auletta.
260 |aNew York :|bPenguin Press,|c2009.
300 |axiv, 384 p. ;|c25 cm.
504 |aIncludes bibliographical references (p. [339]-372) and index.
505 0 |aMessing with the magic -- Starting in a garage -- Buzz but few dollars -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is "old" media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google?.
520 |aA revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
610 20|aGoogle (Firm)
650 0|aInternet industry|zUnited States.
650 0|aWeb search engines|zUnited States|xHistory.
650 0|aInternet searching.
994 |a02|bIAI

Staff View for: Googled : the end of the world as we kno