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The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century /

Jeffrey L. Cruikshank and Arthur W. Schultz.

Book Cover
Main Author: Cruikshank, Jeffrey L.
Other Names: Schultz, Arthur W.
Published: Boston, Mass. : Harvard Business Review Press, c2010.
Topics: Advertisers - United States - Biography. | Advertising - United States - History - 20th century. | Lasker, Albert Davis, 1880-1952.
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008 100202s2010 mauaf b 000 0beng
010 |a 2010003079
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016 7 |a015545914|2Uk
020 |a9781591393085 (hardcover : alk. paper)
020 |a1591393086 (hardcover : alk. paper)
035 |a(OCoLC)ocn495778680
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050 00|aHF5810.L3|bC78 2010
082 00|a659.1092|aB|222
100 1 |aCruikshank, Jeffrey L.
245 14|aThe man who sold America :|bthe amazing (but true!) story of Albert D. Lasker and the creation of the advertising century /|cJeffrey L. Cruikshank and Arthur W. Schultz.
260 |aBoston, Mass. :|bHarvard Business Review Press,|cc2010.
300 |aviii, 435 p., [32] p. of plates :|bill. (some col.) ;|c24 cm.
504 |aIncludes bibliographical references.
505 0 |aThe orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy.
520 |aThe authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements.--[book jacket]
520 8 |aThe fascinating story of Albert Lasker, the ingenius and tormented father of modern advertising.
600 10|aLasker, Albert Davis,|d1880-1952.
650 0|aAdvertisers|zUnited States|vBiography.
650 0|aAdvertising|zUnited States|xHistory|y20th century.
700 1 |aSchultz, Arthur W.
938 |aBaker and Taylor|bBTCP|nBK0008705512
938 |aYBP Library Services|bYANK|n3341142
938 |aCoutts Information Services|bCOUT|n11527168
994 |aC0|bIAH

Staff View for: The man who sold America : the amazing (