More Details for: The man who sold America : the amazing (

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The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century /

Jeffrey L. Cruikshank and Arthur W. Schultz.

Book Cover
Main Author: Cruikshank, Jeffrey L.
Other Names: Schultz, Arthur W.
Published: Boston, Mass. : Harvard Business Review Press, c2010.
Topics: Advertisers - United States - Biography. | Advertising - United States - History - 20th century. | Lasker, Albert Davis, 1880-1952.
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Physical Description: viii, 435 p., [32] p. of plates : ill. (some col.) ; 24 cm.
Includes: Includes bibliographical references.
ISBN: 9781591393085 (hardcover : alk. paper)
1591393086 (hardcover : alk. paper)
Summary: The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements.--[book jacket]
Notes: The fascinating story of Albert Lasker, the ingenius and tormented father of modern advertising.

More Details for: The man who sold America : the amazing (