Cruikshank, Jeffrey L.Schultz, Arthur W. (2010) The man who sold America :the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century Boston, Mass. : Harvard Business Review Press,MLA Citation
Cruikshank, Jeffrey L.Schultz, Arthur W.The Man Who Sold America: The Amazing (but True!) Story Of Albert D. Lasker And The Creation Of The Advertising Century. Boston, Mass. : Harvard Business Review Press, 2010. Print.
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The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century /
Jeffrey L. Cruikshank and Arthur W. Schultz.
|Main Author:||Cruikshank, Jeffrey L.|
|Other Names:||Schultz, Arthur W.|
|Published:||Boston, Mass. : Harvard Business Review Press, c2010.|
|Topics:||Advertisers - United States - Biography. | Advertising - United States - History - 20th century. | Lasker, Albert Davis, 1880-1952.|
|Physical Description:||viii, 435 p.,  p. of plates : ill. (some col.) ; 24 cm.
|Includes:||Includes bibliographical references.
|ISBN:||9781591393085 (hardcover : alk. paper)
1591393086 (hardcover : alk. paper)
|Summary:||The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements.--[book jacket]
|Notes:||The fascinating story of Albert Lasker, the ingenius and tormented father of modern advertising.