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Creating market insight : how firms create value from market understanding /

Brian D Smith, Paul G. Raspin.

Book Cover
Main Author: Smith, Brian D.
Other Names: Raspin, Paul G.
Published: Chichester, England ; John Wiley & Sons, ©2008.
Topics: Marketing - Management. | Marketing - Planning. | Problem solving. | Organizational effectiveness. | Marknadsanalys. | Mercadotecnia - Administración. | Mercadotecnia - Planificación. | Solución de problemas. | Eficiencia organizacional.
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Eastern Illinois University

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Location & Availability for: Creating market insight : how firms crea