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Companies and markets : understanding business strategy and the market environment /

Bryan Lowes, Christopher Pass and Stuart Sanderson.

Book Cover
Main Author: Lowes, Bryan.
Other Names: Pass, C. L. | Sanderson, Stuart.
Published: Oxford, UK ; Blackwell Business, 1994.
Topics: Business planning. | Marketing - Management. | Strategic planning. | Strategische planning. | Marketing. | Planificación corporativa. | Mercadotecnia - Administración. | Planificación estratégica.
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