Location & Availability for: Readings in marketing strategies and pro

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Readings in marketing strategies and programs /

[compiled by] Joseph P. Guiltinan, Gordon W. Paul.

Book Cover
Names: Guiltinan, Joseph P. | Paul, Gordon W.
Published: New York : McGraw-Hill, ©1982.
Series: McGraw-Hill series in marketing.
Topics: Marketing - Management. | Marketing. | Mercadotecnia - Administración. | Mercadotecnia.
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Eastern Illinois University

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Location & Availability for: Readings in marketing strategies and pro