Location & Availability for: Interbrand choice, strategy, and bilater

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Interbrand choice, strategy, and bilateral market power /

Michael E. Porter.

Book Cover
Main Author: Porter, Michael E.
Published: Cambridge, Mass. : Harvard University Press, 1976.
Series: Harvard economic studies ; v. 146.
Topics: Industrial organization. | Marketing. | Consumers. | Supply and demand. | Business planning. | Industrie - Organisation, contrĂ´le, etc. | Marketing. | Consommateurs. | Offre et demande. | Entreprises - Planification. | Angebot | Marketing | Nachfrage | Produzent | Competition. | Consumers.
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Eastern Illinois University

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Location & Availability for: Interbrand choice, strategy, and bilater