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Contagious : why things catch on /

Jonah Berger.

Book Cover
Author: Berger, Jonah
Published: New York : Simon & Schuster, ©2013.
Edition: 1st Simon & Schuster hardcover edition.
Topics: New products. | Consumer behavior. | Popularity - Economic aspects. | BUSINESS & ECONOMICS - Consumer Behavior. | Communication. | Relations humaines. | Réseaux sociaux en ligne. | Marketing. | Publicité. | Psychologie sociale. | Produktutveckling. | Konsumentpsykologi. | Kundnöjdhet. | Virusmarknadsföring. | Consumer Behavior. | Choice Behavior. | Popularity Economic aspects.
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Eastern Illinois University

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Location & Availability for: Contagious : why things catch on