More Details for: Rhetoric online : the politics of new me

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Rhetoric online : the politics of new media /

Barbara Warnick & David S. Heineman.

Book Cover
Main Author: Warnick, Barbara
Other Names: Heineman, David,
Published: New York : Peter Lang, ©2012.
Edition: 2nd ed.
Series: Frontiers in political communication ; v. 22.
Topics: Rhetoric - Political aspects - United States. | Internet - Political aspects - United States. | Persuasion (Rhetoric) | Intertextuality. | Internet. | Soziale Software. | Computerunterstützte Kommunikation. | Politische Kommunikation. | Öffentlichkeit. | Politische Rede. | Politische Beteiligung. | Diskursanalyse. | Retorik - politiska aspekter. | Internet - politiska aspekter.
Regions: United States. | USA. | Förenta staterna.
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Main Author: Warnick, Barbara, 1946-
Physical Description: x, 170 pages ; 23 cm.
Includes: Includes bibliographical references and index.
ISBN: 9781433113291 (pbk. ;
1433113295 (pbk. ;
9781453901946 (e-book)
1453901949 (e-book)
Summary: The second edition of Rhetoric Online: The Politics of New Media has been extensively revised and expanded in order to systematically examine how rhetorical theory can be applied to political activity across a wide range of new media technologies. Warnick and Heineman study the web as a public sphere, touching on how websites, social media, smartphone applications, blogs, viral video, and web-based anti-institutional practices such as hacktivism impact everything from electoral politics to activism. Furthermore, they provide critical insight into how rhetoricians might consider existing theories of persuasion, identity, narrative, intertextuality, social movements, and more in the context of evolving new media technology. This edition contains completely new chapters on viral video, social identity and social media, and anti-institutional politics online.
Other Names: Heineman, David, 1979-
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More Details for: Rhetoric online : the politics of new me