Location & Availability for: Exploring direct and relationship market

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Exploring direct and relationship marketing /

Martin Evans, Lisa O'Malley, Maurice Patterson.

Book Cover
Main Author: O'Malley, Lisa.
Other Names: Patterson, Maurice. | Evans, Martin | O'Malley, Lisa.
Published: London : Thomson Learning, 2004.
Edition: 2nd ed.
Topics: Direct marketing.
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Location & Availability for: Exploring direct and relationship market