Table of Contents for: Beyond "e" : 12 ways technology is trans

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Beyond "e" : 12 ways technology is transforming sales and marketing strategy /

Stephen G. Diorio.

Book Cover
Main Author: Diorio, Stephen G.
Published: New York : McGraw-Hill, ©2002.
Topics: Electronic commerce. | Internet marketing. | Interactive marketing. | Selling - Technological innovations. | Marketing - Technological innovations. | Information technology - Economic aspects. | Electronic Commerce | Marketing | Electronic commerce. | Internet marketing. | Interactive marketing. | Selling - Technological innovations. | Marketing - Technological innovations. | Informed technology - Economic aspects. | Commerce. | Internet. | Computer Communication Networks. | Technology. | Advertising.
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Introduction: Using Technology to Transform Marketing and Grow Revenues -- 1. Designing the Product to Fit the Channel: Making Products Ready for E-Business and Beyond -- 2. The Role of Online Marketplaces: Maximizing Revenue Growth and Margins in Online Auctions and Exchanges -- 3. How Technology Changes Branding: The Changing Rules of Awareness, Identity, and Loyalty in the Twenty-First Century -- 4. Interactive Direct Marketing: New Tools to Improve Marketing Performance and Anticipate Customer Behavior -- 5. Managing Multiple Sales and Marketing Channels: Blending Channels for Growth and Profitability -- 6. Adding Value to Sales: Helping Field Sales Forces Take Advantage of Technology -- 7. Mastering Networks of Partners, Media, and Middlemen to Effectively Reach the Market -- 8. Putting the Call Center at the Center of the Action: Turning the Call Center into a Strategic Sales and Marketing Asset -- 9. Reorganizing around the Customer: Transforming the Organization to Get the Most Value from CRM Investments -- 10. Building Customer Care Systems: Extending Customer Service into Electronic Channels -- 11. Rebuilding Customer Exit Barriers with CRM: Keeping Customers from Leaving -- 12. Buying Outside Services: Managing a New Universe of Technology Services, Agencies, and Solution Providers.

Table of Contents for: Beyond "e" : 12 ways technology is trans