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Beyond "e" : 12 ways technology is transforming sales and marketing strategy /

Stephen G. Diorio.

Book Cover
Main Author: Diorio, Stephen G.
Published: New York : McGraw-Hill, ©2002.
Topics: Electronic commerce. | Internet marketing. | Interactive marketing. | Selling - Technological innovations. | Marketing - Technological innovations. | Information technology - Economic aspects. | Electronic Commerce | Marketing | Electronic commerce. | Internet marketing. | Interactive marketing. | Selling - Technological innovations. | Marketing - Technological innovations. | Informed technology - Economic aspects. | Commerce. | Internet. | Computer Communication Networks. | Technology. | Advertising.
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008 011031s2002 nyua 001 0 eng
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020 |a0071376496|q(hc. ;|qalk. paper)
020 |a9780071376495|q(hc. ;|qalk. paper)
035 |a(OCoLC)ocm47356288
035 |a(ILCdb)111333
040 |aDLC|beng|cDLC|dYDX|dUKM|dDNF|dBAKER|dBTCTA|dYDXCP|dDEBBG|dOCL|dOCLCQ|dCNCGM|dOCLCF|dOCLCO|dOCLCQ|dJSE|dBDX|dOCLCQ|dOCLCO|dDGU|dOCLCO|dI8M|dOCLCQ|dOCLCO|dVGM|dOCLCO|dOCLCQ|dOCLCA|dPX9|dOCLCA|dAPUMS|dOCLCQ|dCNO|dOCLCO|dOCLCQ|dOCLCO|dAU@|dOCLCO|dOCLCQ|dOCLCO|dHV6|dILCdb
042 |apcc
049 |aICHA
050 00|aHF5548.32|b.D56 2002
060 4|aHF 5548.32|bD593b 2002
082 00|a658.8/4|221
100 1 |aDiorio, Stephen G.
245 10|aBeyond "e" :|b12 ways technology is transforming sales and marketing strategy /|cStephen G. Diorio.
246 3 |a12 ways technology is transforming sales and marketing strategy
260 |aNew York :|bMcGraw-Hill,|c©2002.
300 |axxii, 323 pages :|billustrations ;|c23 cm
336 |atext|btxt|2rdacontent
337 |aunmediated|bn|2rdamedia
338 |avolume|bnc|2rdacarrier
500 |aIncludes index.
505 0 |aIntroduction: Using Technology to Transform Marketing and Grow Revenues -- 1. Designing the Product to Fit the Channel: Making Products Ready for E-Business and Beyond -- 2. The Role of Online Marketplaces: Maximizing Revenue Growth and Margins in Online Auctions and Exchanges -- 3. How Technology Changes Branding: The Changing Rules of Awareness, Identity, and Loyalty in the Twenty-First Century -- 4. Interactive Direct Marketing: New Tools to Improve Marketing Performance and Anticipate Customer Behavior -- 5. Managing Multiple Sales and Marketing Channels: Blending Channels for Growth and Profitability -- 6. Adding Value to Sales: Helping Field Sales Forces Take Advantage of Technology -- 7. Mastering Networks of Partners, Media, and Middlemen to Effectively Reach the Market -- 8. Putting the Call Center at the Center of the Action: Turning the Call Center into a Strategic Sales and Marketing Asset -- 9. Reorganizing around the Customer: Transforming the Organization to Get the Most Value from CRM Investments -- 10. Building Customer Care Systems: Extending Customer Service into Electronic Channels -- 11. Rebuilding Customer Exit Barriers with CRM: Keeping Customers from Leaving -- 12. Buying Outside Services: Managing a New Universe of Technology Services, Agencies, and Solution Providers.
650 0|aElectronic commerce.
650 0|aInternet marketing.
650 0|aInteractive marketing.
650 0|aSelling|xTechnological innovations.
650 0|aMarketing|xTechnological innovations.
650 0|aInformation technology|xEconomic aspects.
650 7|aElectronic commerce.|2fast|0(OCoLC)fst00906906
650 7|aInformation technology|xEconomic aspects.|2fast|0(OCoLC)fst00973097
650 7|aInteractive marketing.|2fast|0(OCoLC)fst00975994
650 7|aInternet marketing.|2fast|0(OCoLC)fst00977272
650 7|aMarketing|xTechnological innovations.|2fast|0(OCoLC)fst01010260
650 7|aSelling|xTechnological innovations.|2fast|0(OCoLC)fst01112057
650 7|aElectronic Commerce|2gnd
650 7|aMarketing|2gnd
650 7|aElectronic commerce.|2sears
650 7|aInternet marketing.|2sears
650 7|aInteractive marketing.|2sears
650 7|aSelling|zTechnological innovations.|2sears
650 7|aMarketing|zTechnological innovations.|2sears
650 7|aInformed technology|xEconomic aspects.|2sears
650 2|aCommerce.
650 2|aInternet.
650 2|aComputer Communication Networks.
650 2|aTechnology.
650 2|aAdvertising.
994 |a92|bICH

Staff View for: Beyond "e" : 12 ways technology is trans