Table of Contents for: The duping of the American voter : disho

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The duping of the American voter : dishonesty and deception in presidential television advertising /

Robert Spero.

Book Cover
Main Author: Spero, Robert.
Published: New York : Lippincott & Crowell, ©1980.
Edition: 1st ed.
Topics: Presidents - United States - Election. | Advertising, Political - United States. | Political campaigns - United States. | Présidents - États-Unis - Élection. | Publicité politique - États-Unis. | Propagande électorale - États-Unis. | Propagande électorale - États-Unis. | Présidents - États-Unis - Élection. | Publicité politique - États-Unis.
Regions: United States - Politics and government - 1945-1989. | États-Unis - Politique et gouvernement - 1945-1989. | United States. | États-Unis - Politique et gouvernement - 1945-1989.
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1. The arrogance and the danger of political advertising : deception and distortion in the campaigns of Carter and Ford -- 2. The first misleading presidential campaign commercial : Ike as a TV trailblazer -- 3. The 1960 campagin : a commercial footnote -- 4. The masking of a quagmire : how Lyndon Johnson decieved the little girl and her daisy -- 5. The making of a straw man, 1964 : Barry Goldwater: Lyndon Johnson's secret image -- 6. The unselling of the president, 1968 : how Hubert Humphrey's fatal advertising strategy put Richard Nixon over the top -- 7. Inside the November Group, 1972 : The White House starts a private advertising agency, and the dance of the leaders goes on -- 8. Honest Jimmy vs. Honest Jerry, 1976 : a campaign as American as apple pie, motherhood, and Machiavelli -- 9. Should political advertising be banned? : the rights of politicians vs. the rights of voters -- 10. Breaking the back of the political commercial : without you there is no deception.

Table of Contents for: The duping of the American voter : disho