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The duping of the American voter : dishonesty and deception in presidential television advertising /

Robert Spero.

Book Cover
Main Author: Spero, Robert.
Published: New York : Lippincott & Crowell, ©1980.
Edition: 1st ed.
Topics: Presidents - United States - Election. | Advertising, Political - United States. | Political campaigns - United States. | Présidents - États-Unis - Élection. | Publicité politique - États-Unis. | Propagande électorale - États-Unis. | Propagande électorale - États-Unis. | Présidents - États-Unis - Élection. | Publicité politique - États-Unis.
Regions: United States - Politics and government - 1945-1989. | États-Unis - Politique et gouvernement - 1945-1989. | United States. | États-Unis - Politique et gouvernement - 1945-1989.
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049 |aIBPA
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100 1 |aSpero, Robert.
245 14|aThe duping of the American voter :|bdishonesty and deception in presidential television advertising /|cRobert Spero.
250 |a1st ed.
260 |aNew York :|bLippincott & Crowell,|c©1980.
300 |aviii, 232 pages :|billustrations ;|c24 cm
336 |atext|btxt|2rdacontent
337 |aunmediated|bn|2rdamedia
338 |avolume|bnc|2rdacarrier
504 |aIncludes bibliographical references (pages 215-218) and index.
505 0 |a1. The arrogance and the danger of political advertising : deception and distortion in the campaigns of Carter and Ford -- 2. The first misleading presidential campaign commercial : Ike as a TV trailblazer -- 3. The 1960 campagin : a commercial footnote -- 4. The masking of a quagmire : how Lyndon Johnson decieved the little girl and her daisy -- 5. The making of a straw man, 1964 : Barry Goldwater: Lyndon Johnson's secret image -- 6. The unselling of the president, 1968 : how Hubert Humphrey's fatal advertising strategy put Richard Nixon over the top -- 7. Inside the November Group, 1972 : The White House starts a private advertising agency, and the dance of the leaders goes on -- 8. Honest Jimmy vs. Honest Jerry, 1976 : a campaign as American as apple pie, motherhood, and Machiavelli -- 9. Should political advertising be banned? : the rights of politicians vs. the rights of voters -- 10. Breaking the back of the political commercial : without you there is no deception.
520 |aAnalyzes dozens of presidential campaign commercials according to the truth-in-advertising standards imposed on product commercials and discusses how presidents and presidential candidates use television.
648 7|a1945-1989|2fast
650 0|aPresidents|zUnited States|xElection.
650 0|aAdvertising, Political|zUnited States.
650 0|aPolitical campaigns|zUnited States.
650 6|aPrésidents|zÉtats-Unis|xÉlection.
650 6|aPublicité politique|zÉtats-Unis.
650 6|aPropagande électorale|zÉtats-Unis.
650 7|aAdvertising, Political.|2fast|0(OCoLC)fst00797961
650 7|aPolitical campaigns.|2fast|0(OCoLC)fst01069212
650 7|aPolitics and government|2fast|0(OCoLC)fst01919741
650 7|aPresidents|xElection.|2fast|0(OCoLC)fst01075747
650 4|aPropagande électorale - États-Unis.
650 4|aPrésidents - États-Unis - Élection.
650 4|aPublicité politique - États-Unis.
651 0|aUnited States|xPolitics and government|y1945-1989.
651 6|aÉtats-Unis|xPolitique et gouvernement|y1945-1989.
651 7|aUnited States.|2fast|0(OCoLC)fst01204155
651 4|aÉtats-Unis - Politique et gouvernement - 1945-1989.
653 0|aAdvertising, Political|aUnited States
653 0|aPolitical campaigns|aUnited States
653 0|aPresidents|aUnited States|aElection
653 0|aUnited States|aPolitics and government|a1945-1989
776 08|iOnline version:|aSpero, Robert.|tDuping of the American voter.|b1st ed.|dNew York : Lippincott & Crowell, ©1980|w(OCoLC)899944399
938 |aBaker and Taylor|bBTCP|n79028547
994 |a92|bIBP

Staff View for: The duping of the American voter : disho