More Details for: The duping of the American voter : disho

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The duping of the American voter : dishonesty and deception in presidential television advertising /

Robert Spero.

Book Cover
Main Author: Spero, Robert.
Published: New York : Lippincott & Crowell, ©1980.
Edition: 1st ed.
Topics: Presidents - United States - Election. | Advertising, Political - United States. | Political campaigns - United States. | Présidents - États-Unis - Élection. | Publicité politique - États-Unis. | Propagande électorale - États-Unis. | Propagande électorale - États-Unis. | Présidents - États-Unis - Élection. | Publicité politique - États-Unis.
Regions: United States - Politics and government - 1945-1989. | États-Unis - Politique et gouvernement - 1945-1989. | United States. | États-Unis - Politique et gouvernement - 1945-1989.
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Physical Description: viii, 232 pages : illustrations ; 24 cm
Includes: Includes bibliographical references (pages 215-218) and index.
ISBN: 0690018843
9780690018844
Summary: Analyzes dozens of presidential campaign commercials according to the truth-in-advertising standards imposed on product commercials and discusses how presidents and presidential candidates use television.

More Details for: The duping of the American voter : disho