More Details for: Theories of mass communication

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Theories of mass communication /

Melvin L. De Fleur, Sandra Ball-Rokeach.

Book Cover
Main Author: DeFleur, Melvin L.
Other Names: Ball-Rokeach, Sandra,
Published: New York : D. McKay Co., ©1975.
Edition: 3d ed.
Topics: Mass media - Social aspects.
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Main Author: DeFleur, Melvin L. (Melvin Lawrence), 1923-2017.
Physical Description: xv, 288 pages : illustrations ; 21 cm
Includes: Includes bibliographical references and index.
ISBN: 067930293X
9780679302933
Other Names: Ball-Rokeach, Sandra, author.

More Details for: Theories of mass communication